But, aside from creating a kick ass, creative radio commercial that will do well, what else is there?
Recently, internet radio made a good move, doing what most podcasts do: advertise at the beginning of shows.
If you host a show revolving around a certain topic, like coaching, you can plug programs and products in, right before and at the end of the show.
Since social media is the marketing darling these days, it should be fairly easy to find a local radio station, get on a show, be interviewed or negotiate a deal with them.
Once you do, be sure to get some sponsorships, to make sure that you’re a prime candidate for the station and that they give you the premium slot and the best air time possible.
Cadillac and Dairy Queen are two brands that come up with solid radio commercials on a consistent basis.
Television marketing is such a Goliath, it’ll likely never go away. It’s also easily the industry where the most money is burned each year.
Ever since Google Video turned into Youtube, the efficiency of TV ads has gone down rapidly.
Who wants to watch a crappy MTV show host review a game that they have no clue about, when they can join 40 million subscribers (!) watching PewDiePie not only rock video games, but also deliver hilarious comments.
So, why are TV commercials nearly worthless, when the average American still watches 4 hours of TV each day?
TV ads are unspecific. In a world of search engines, retargeting, social media and email marketing,
because it’s not yet on Netflix, a company making $5 billion in revenue annually by now,
You could see a hemorrhoid cream commercial, followed by an Oreo ad and a burger spot, all while being overweight, diabetic and 22 years old.
Such a person would be a horrible target to be viewing these ads. But, with TV, you never know who you’re going to reach, only how many eyeballs you’ll get.
So, apart from a few insomniacs who watch infomercials late at night, ensuring that Dr. Ho still sells a few of his de-compression belts, is TV advertising dead?
Roughly 10% of all TV commercial-related shares on social media come from Super Bowl ads. So do about 8% of all views on Youtube that go to TV commercial videos. I’ve found the best resource for Digital marketing is at #LINK.
If your commercial makes it to the blacklist (commercials the network decides can’t be shown on TV), the viral effect is usually even stronger, like this one, from Carl’s Junior, that caused a lot of noise this year:
Super Bowl commercials have the highest retention rate, as this infographic shows. Over half of the participants who were asked remembered the Budweiser “Puppy Love” commercial.…